Branding | Georgetown Preparatory School

As stewards of the branding and visual identity of Georgetown Preparatory School, the Marketing & Communications team applies excellence for the purpose of telling the Prep story in a creative and cohesive way that is true to our mission as the oldest Jesuit school in the country.

Branding and Visual Identity Standards

The Marketing and Communications Office is responsible for maintaining the branding and visual identity standards of Georgetown Prep. We provide information and resources to help advance the mission and vision of the School through branding and communications that is clear, cohesive, and compelling.

This page is a helpful and guiding resource for our internal community members (employees, students, parents, and alumni) and for our external marketing and communications partners (printers, apparel, and merchandise vendors).

The Georgetown Prep Color Palette

Our "Prep" blue and gray color palette is among the strongest and visually recognizable features of Georgetown Prep and Georgetown University.

Pantone 282 and Pantone Gray Cool Gray 7 are Prep's primary colors. Prep has several secondary colors that may be used harmoniously and in contrast with the primary and other secondary colors. However, secondary colors should never overpower or dominate a primary color.

Primary Colors
Secondary Colors

Primary Colors

Secondary Colors

Georgetown Prep Typography and Fonts

Primary serifed font for Georgetown Prep, this font family is used for the majority of publications for body text and headlines.

Used to create the iconic “GP” the Memphis Extra Bold font is reserved for promoting the athletics at Prep.

Primary sans-serif font for Georgetown Prep, this font family is used for headlines and bodies of text.

The Standard fonts that can be used are:

Impact
Georgia
Arial

Georgetown Prep Seals and Logos

The School Logo

The Prep Seal

The Georgetown Prep Seal

This is the redesigned Georgetown Preparatory School Seal from Fall 2022. It is the official Seal of the School and the main Seal that the School uses.

Logo Guidelines

The official Georgetown Preparatory School logo has three components: the Seal, the School’s name, and the year founded (1789).

The school logo is the root of the school’s identity. Using the logo in a consistent manner is essential for visual coherence and maintaining the strength of the Georgetown Preparatory School brand. Given its official—even ceremonial—character, the logo is not appropriate for all applications (e.g., for highly informal communications). In addition, its intricacy can limit its readability at small sizes or when pixilated. Therefore, careful consideration should be given to the logo’s suitability for each intended use.

The logo is the property of Georgetown Preparatory School.
The logo is used only for official school communications.
The logo may not be modified.
The logo should be used in its entirety whenever possible.
The correct logo colors are Georgetown Blue, Georgetown Gray, and black or blue.
The logo may be used as a knockout (reversed out of a dark color background).